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26-01-2021

Modern format stores capturing Vietnamese shopper trips

From a shopper perspective, the shifts in modern trade structure should bring a positive change for the Vietnamese shoppers because shoppers now have more options to shop and buy. The latest global Nielsen’s Shopper Trend report reveals that while Vietnamese shoppers reduced their visits to wet markets, they go to convenience stores, minimarts, personal care/drug stores and traditional grocery stores more often. The number of shopping trips to these stores in 2018 was reported relatively higher than that in 2010. (See chart 1) Gaurang Kotak – Head of Consumer Insights – Nielsen Vietnam explained “There are several factors driving this shift....