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The Vietnam E-commerce Association (VECOM) successfully organized the Vietnam Online Business Forum 2026 (VOBF 2026) in Hanoi on May 27, 2026, and in Ho Chi Minh City on May 29, 2026, under the theme ''Agentic Commerce – Exponential Growth''.
The Forum in Hanoi
The Forum in Ho Chi Minh City
Held under the direction of the Ministry of Industry and Trade, the forum attracted thousands of delegates, including representatives from government management agencies, organizations, technology companies, e-commerce platforms, domestic and international experts, as well as the business community interested in e-commerce, digital transformation, and artificial intelligence.
The Vietnam Online Business Forum is an annual event that gathers the Vietnamese e-commerce community. Over years of organization, the forum has created a significant impact within the business community, becoming an important gathering hub for stakeholders across the e-commerce ecosystem to meet, network, update trends, and share practical experiences.
VOBF 2026 was organized under the direction of the Ministry of Industry and Trade. Additionally, the program received co-organization support from entities such as Vinalink, IMGroup, the Hanoi Young Entrepreneurs Association, VNNIC, Canva, Sapo, alongside many businesses operating in e-commerce, technology, and digital transformation. This year's forum also continued to receive companionship from sponsors including Haravan, Accesstrade, Magenest, and Tacumin, along with media support from VMCC, Ladipage, GuuAds, Comme Asian, OSB, and M2C.
The year 2026 marks a special milestone as VOBF enters its 10th year of organization. Over the past decade, the forum has become one of the leading prestigious annual events in Vietnam's e-commerce industry, acting as a bridge between management agencies, businesses, experts, and the digital business community, contributing to promoting the development of e-commerce and the digital economy in Vietnam.
Mr. Tran Trong Tuyen, President of VECOM, delivers the welcoming remarks at the forum
Speaking at the forum, Mr. Tran Trong Tuyen, President of the Vietnam E-commerce Association, stated that the robust development of artificial intelligence is creating profound changes across all sectors of the economy. Among these, Agentic AI—a generation of AI capable of autonomously planning, making decisions, and executing tasks—is considered the next evolutionary step for global e-commerce, opening up new growth opportunities for businesses in an increasingly fierce competitive landscape.
Under the theme "Agentic Commerce – Exponential Growth", VOBF 2026 centers on discussing prominent trends related to AI Agents, e-commerce development strategies in the AI era, new regulatory policies, and AI applications in marketing, sales, business operations, logistics, fintech, and cross-border e-commerce.
At the forum, numerous experts and businesses shared research, practical implementation models, and case studies on applying AI to business operations. Key highlights included AI Agents in marketing and e-commerce, Context Engineering, AI applications in content creation, operational optimization, data governance, the development of smart sales platforms, and building AI-driven enterprises.
Panel Discussion in Ho Chi Minh City
One of the topics receiving immense interest from the business community was the in-depth panel discussions featuring representatives from government management agencies, technology experts, and corporate leaders. These discussion sessions brought diverse perspectives on opportunities, challenges, as well as new requirements for businesses in the process of applying AI to e-commerce activities.
In addition to professional activities, VOBF 2026 served as a vital networking forum for the business community. A series of networking activities, partner meetings, experience sharing, and collaboration sourcing took place vibrantly across both locations in Hanoi and Ho Chi Minh City.
Panel Discussion in Hanoi
This year's forum continued to receive companionship from many leading businesses, organizations, and technology entities in e-commerce, digital transformation, and artificial intelligence. The active participation of these partners not only contributed to the overall success of the program but also brought many practical solutions to support businesses in enhancing their competitiveness in the digital environment.
Concluding VOBF 2026, the insights shared at the forum are expected to continue spreading throughout the business community, contributing to promoting AI application, innovating business models, and improving the efficiency of e-commerce operations in Vietnam.
Entering its 10-year milestone, VOBF continues to affirm its role as a prestigious forum for the Vietnamese e-commerce community, accompanying businesses on the journey of digital transformation and sustainable development in the digital economy era.
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