eMarketing: The Essential Guide to Online Marketing

Dave Duarte, founder and director of Nomadic Marketing, UCT Graduate School of Business “WOW! It is an inspiration to see such a well written and truly essential guide to online marketing being written by South Africans! eMarketing: The Essential Guide to Online Marketing should be read and referenced by every smart marketer who is dealing with the complicated world of eMarketing.” Bronwen Auret, Online Marketing Specialist, South African Tourism “The perfect starting point for anyone entering the world of online marketing…. truly impressive.”

Stafford Masie, Country Manager, Google South Africa “I’ve known Quirk for many years and it’s very exciting to see all their experience distilled into this textbook. Furthermore, their contribution to Open Education by licensing this book under Creative Commons is an initiative I strongly support. Read this book.”