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16-04-2021
Effortless E-commerce with PHP and MYSQL (2nd edition)
Effortless E-Commerce with PHP and MySQL, Second Edition teaches you how to: Think of the customer first, in order to maximize sales Create a safe server environment and database Use secure transactions and prevent common vulnerabilities Incorporate different payment gateways Design scalable sites that are easy to maintain Build administrative interfaces Extend both examples to match the needs of your own sites Table of contents Introduction ——————— Part 1: Fundamentals Chapter 1: Getting Started Chapter 2: Security Fundamentals ——————— Part 2: Selling Virtual Products Chapter 3: First Site: Structure and Design Chapter 4: User Accounts Chapter 5: Managing Site Content Chapter 6: Using PayPal ——————— Part 3: Selling Physical Products Chapter 7: Second Site: Structure and Design Chapter 8: Creating a Catalog Chapter 9: Building a...
16-04-2021
E-commerce Essentials
Features • The most up-to-date data with the latest developments and information from leading industry sources • Lively and clear writing that increases student interest, attention, and curiosity • A clear conceptual foundation and pedagogy • Video case studies and Learning Tracks (additional content) online The major differences between the two books are: • E-commerce Essentials is about half the length (around 450 pages versus around 800) and one chapter shorter. Two chapters on e-commerce marketing and e-commerce advertising in E-commerce Business. Technology. Society. have been combined into a single chapter (E-commerce Marketing and Advertising Concepts). • All the important concepts have been retained but some figures...
16-04-2021
E-commerce 2014: Business. Technology. Society (10th edition)
Table of Contents Chapter 1: The Revolution Continues Chapter 2: E-commerce Business Models and Concepts Chapter 3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform Chapter 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps Chapter 5: E-commerce Security and Payment Systems Chapter 6: E-commerce Marketing Concepts: Social, Mobile, and Local Chapter 7: E-commerce Marketing Communications Chapter 8: Ethical, Social, and Political Issues in E-commerce Chapter 9: Online Retailing and Services Chapter 10: Online Content and Media Chapter 11: Social Networks, Auctions, and Portals Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce
14-04-2021
Introduction to Electronic Commerce (3rd edition)
Managerial Orientation. Today, EC is going through a period in which enthusiasm for new technologies and ideas is accompanied by managerial considerations like strategy, implementation, risks, and profitability. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to all students–majors and non-majors alike. Real-world Orientation. Extensive, vivid examples from large corporations, small businesses, industries, services, and government and nonprofit agencies from all over the world bring this text’s concepts to life. These examples illustrate to students the capabilities of EC, its cost and justification, and the innovative ways real corporations are using EC in their...
12-04-2021
E-commerce 2013: Business. Technology. Society (9th edition)
Table of Contents Chapter 1: The Revolution Continues Chapter 2: E-commerce Business Models and Concepts Chapter 3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform Chapter 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps Chapter 5: E-commerce Security and Payment Systems Chapter 6: E-commerce Marketing Concepts: Social, Mobile, and Local Chapter 7: E-commerce Marketing Communications Chapter 8: Ethical, Social, and Political Issues in E-commerce Chapter 9: Online Retailing and Services Chapter 10: Online Content and Media Chapter 11: Social Networks, Auctions, and Portals Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce The next edition: E-commerce 2014: Business. Technology. Society (10th edition)
12-04-2021
Eletronic Commerce 2012: Managerial and Social Networks Perspectives (7th edition)
Table of contents Chapter 1: Overview of Electronic Commerce Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools Chapter 3: Retailing in Electronic Commerce: Products and Services Chapter 4: B2B E-Commerce Chapter 5: Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce Chapter 6: Mobile Commerce and Ubiquitous Computing Chapter 7: Social Commerce Chapter 8: Marketing and Advertising in E-Commerce Chapter 9: E-Commerce Security and Fraud Protection Chapter 10: Electronic Commerce Payment Systems Chapter 11: Order Fulfillment along the Supply Chain Chapter 12: EC Strategy, Globalization, and SMEs Chapter 13: Implementing EC Systems: From Justification to Successful Performance Chapter 14: E-commerce: Regulatory, Ethical, and Social Environments Chapter 15: Launching a Successful Online Business and EC...
12-04-2021
PHP and MYSQL for dynamic web sites (4th edition)
About the author Larry Ullman is a writer, Web and software developer, trainer, instructor, speaker, and consultant. He has written numerous highly acclaimed books, which have sold over 300,000 copies worldwide in more than 20 languages. As his readers, students, and co-workers attest, Larry’s strength is converting the technical and arcane into something comprehensible and useful.
12-04-2021
eMarketing: The Essential Guide to Online Marketing
Dave Duarte, founder and director of Nomadic Marketing, UCT Graduate School of Business “WOW! It is an inspiration to see such a well written and truly essential guide to online marketing being written by South Africans! eMarketing: The Essential Guide to Online Marketing should be read and referenced by every smart marketer who is dealing with the complicated world of eMarketing.” Bronwen Auret, Online Marketing Specialist, South African Tourism “The perfect starting point for anyone entering the world of online marketing…. truly impressive.” Stafford Masie, Country Manager, Google South Africa “I’ve known Quirk for many years and it’s very exciting to...
12-04-2021
eMarketing eXcellence
E-marketing impacts all organizations. eMarketing eXcellence shows you how to assess your current use of e-marketing and then develop and resource an effective plan. E-marketing does not exist in a vacuum. Planning must ensure that e-marketing integrates with the marketing objectives and the corporate aims of moving towards e-business. eMarketing eXcellence shows how to develop a plan that achieves this integration. The e-marketing imperative is further indicated by success stories from leading adopters of e-marketing such as Alliance and Leicester, BMW, Dell, CIPD, Diageo, E-consultancy, ING Direct, Tektronix and TUI, who have found e-marketing to be effective and who are substantially increasing their online marketing expenditure...
08-04-2021
E-Business Index (EBI) 2021 will be officially released at Vietnam Online Business Forum
During the first outbreak of the Covid-19 pandemic, in May 2020, the Prime Minister issued Decision No. 645 / QD-TTg approving the National E-commerce Development Master Plan for the period of 2021 to 2025. This decision states that enterprises are the core force in e-commerce application and sets the goal to narrow the gap between big cities and other localities. Accordingly, by 2025, localities except Hanoi and Ho Chi Minh City will account for 50% of the value of B2C e-commerce transactions nationwide. Consecutively, since the publication of Vietnam E-Business Index Report 2016, VECOM has always emphasized the huge difference in...
15-03-2021
2020 work plan
[Da Nang, January 10, 2020] With the agreement of the Standing Board, the Vietnam E-Commerce Association has organized the 6th Executive Board Meeting for the IIIth term in Da Nang. This is an annual event held annually to summarize, evaluate the achieved results and develop and provide additional comments to complete the Work Plan for 2020. This plan is written according to operating direction in term of 2016-2020 approved by 3rd National Congress of Vietnam E-Commerce Association (VECOM), the implementation situation in 2016 - 2019 and e-commerce development practices. Mr. Tran Trong Tuyen - General Secretary of VECOM presented the Work Plan...
10-03-2021
Vietnam Online Import - Export Forum (VOIEF 2020)
Hanoi, July 28, 2020, VietNam E-commerce Association, the Ministry of Industry and Trade and VCCI co-organized the Digital Transformation Forum in the field of goods import and export in Hanoi. This is the second time after 3 years that the Forum has been held and has attracted 500 delegates from state agencies and enterprises related to import and export of goods. Mr. Cao Quoc Hung, Deputy Minister of Industry and Trade, made the statement at the Forum Delivering the opening speech, Mr. Cao Quoc Hung - Deputy Minister of Industry and Trade affirmed that VOIEF 2020 forum was held in the context of...
