PRESS RELEASE HANOI INTERNATIONAL BABY PRODUCTS & TOYS EXPO HANOI INTERNATIONAL TRENDY TOYS EXPO (2026 IBTE HANOI)

The Hanoi International Baby Products & Toys Expo and the Hanoi International Trendy Toys Expo in Hanoi (IBTE Hanoi) will officially take place from June 18 to June 21, 2026 at the Vietnam Exhibition Center (VEC) – Dong Anh, Hanoi. The event is organized by Chaoyu Expo and the China Trade Development Bureau of the Ministry of Commerce and co-organized by VINEXAD.

In recent years, Vietnam’s economy has maintained steady growth, supported by a young population structure and increasing consumer purchasing power. This has created strong momentum for the development of the toy and baby products industry, especially in the trendy toys segment. Vietnam is gradually establishing itself as a key and highly potential market for businesses in the toy industry. IBTE is recognized as one of the largest and most influential events in the manufacturing and trading sectors of toys and baby products. The exhibition promises to deliver a comprehensive overview of market trends, offering valuable opportunities for businesses to explore, connect, and expand within this dynamic industry.

A PROMISING MARKET DRIVING INDUSTRY GROWTH

IBTE Hanoi 2026 is expected to span up to 20,000 m² of exhibition space, featuring over 1,000 booths and more than 500 participating companies from Vietnam, China, and other countries and regions. The exhibition will cover five main product sectors, including Trendy Toys, Baby Products, IP Licensing, Toys and Stationery. The event will showcase the latest innovations from various markets, such as educational toys, creative products, childcare and safety solutions, and early childhood education support tools. By doing so, IBTE Hanoi aims to comprehensively meet market demand while helping businesses identify key products, secure stable supply sources, expand distribution channels, and stay updated on the latest consumer trends and technological advancements in the industry.

Beyond being a platform for new product launches and distribution expansion, IBTE Hanoi also serves as a strategic bridge, enabling businesses to effectively tap into the vast potential of the Vietnamese market in particular, and Southeast Asia as a whole.

JOIN HANDS TO SHAPE THE FUTURE OF THE TOY & BABY PRODUCTS INDUSTRY

Vietnam—one of Southeast Asia’s most dynamic growth engines—is witnessing remarkable progress driven by an evolving consumption structure and rapidly increasing purchasing power. With a population of over 100 million, a strong workforce, and a rapidly expanding middle class, Vietnam is not only a highly promising consumer market but also an attractive investment destination for international businesses. Supported by open-market policies, Vietnam is steadily establishing itself as a new growth hub in the region.

IBTE Hanoi receives strong support from prestigious organizations and associations, playing a vital role as a bridge between businesses, regulatory bodies, and the market. This contributes to professional orientation, promotes trade connectivity, and enhances the sustainability and professionalism of the toy and baby products industry in Vietnam.

A WIDE RANGE OF ENGAGING ACTIVITIES

IBTE Hanoi 2026 will continue to elevate service quality, professionalism, and trade connection efficiency, aiming to build a dynamic and effective trade platform that deeply connects the markets of China, Vietnam, and Southeast Asia. Throughout the exhibition, industry seminars and business matching activities will be organized to strengthen supply chain capabilities and expand regional cooperation opportunities.

Notably, the Asian Toys & Baby Products Association Alliance (ATAA)—a highly influential organization in Asia—will support the event by connecting international association delegations and buyers to participate in effective trade activities, enabling direct networking, discussions, and negotiations with exhibitors.

In addition, the exhibition will offer a variety of engaging visitor experiences. Activities such as mini games and lucky draws will provide valuable prizes and exciting surprises, ensuring that visitors not only gain access to quality products and business opportunities but also enjoy a memorable experience.

Furthermore, many well-known brands will participate and showcase new products, including Dongguan Yuankang Toy Manufacturing Co., Ltd, Zen of Collectible Culture (Shantou) Co., Ltd, 52TOYS, Zhongshan Unimass Animation Culture Co., Ltd, Hangzhou Yaobao Infant Products Co., Ltd, and Hangzhou Katetu Baby Products Co., Ltd. Some brands will also host product launches and exclusive limited-edition sales at the exhibition, offering unique collaboration opportunities for distributors and brand enthusiasts—creating a comprehensive platform that combines business cooperation with brand elevation.

Whether you are a distributor, wholesaler, baby store chain, e-commerce platform, retailer, importer, supermarket/department store operator, or an educational institution representative, IBTE Hanoi is the ideal destination to discover new products, capture trends, and connect with potential partners.

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