VECOM Accompanies “Gia Lai E-Commerce Forward” to Enhance E-Commerce Capacity for Local Businesses

In the context where e-commerce is entering a new phase, especially from the July 1, 2026 milestone when many important regulations come into effect, the requirement for businesses no longer stops at being present on digital platforms or opening an additional online sales channel. Instead, businesses increasingly need to better meet the requirements for transparency, operational standardization, responsibility in livestreaming, affiliate marketing, and the capacity to organize sales in the digital environment.

Stemming from that requirement, the “Gia Lai E-Commerce Forward” program is organized to bring the business community in Gia Lai a practical, updated, and highly applicable perspective on e-commerce in the new phase.

The program is organized by the Gia Lai Young Entrepreneurs Association, with the companionship of the Vietnam E-commerce Association (VECOM), ACCESSTRADE Vietnam, and the joint implementation of HOPI LiveHub. The event is scheduled to take place from 13:00 to 18:00 on July 10, 2026 at Muong Thanh Hotel, Pleiku Ward, Gia Lai Province.

The notable point of the program lies in its practical approach. Instead of just stopping at providing trend information, the program focuses on core contents such as: updating new market trends; e-commerce organization and operation models suitable for each group of businesses; capacity to deploy sales on digital platforms; as well as growth solutions through livestream, affiliate, and social commerce.

Within the framework of the program, businesses will listen to insights from speakers and experts who are directly participating in e-commerce activities and operating digital sales systems, including:

Mr. Do Huu Hung – Vice Chairman of the Vietnam E-commerce Association (VECOM), General Director of ACCESSTRADE Vietnam.

Mr. Vo Van Khanh – Head of VECOM Chapter in the Central Region.

Mr. Nguyen Trung Kiên – Founder & CEO of Tuki Group, a Premium service provider in the leading group of Shopee, a companion unit in support programs for Vietnamese businesses.

Mr. Phan Bao Long – Founder of the Bye Beo system, a content creator with a multi-platform social channel system.

Ms. Hoang Minh Hanh – Founder of HOPI LiveHub, CEO of Truong Nhan Pharma, an enterprise in the Top 100 in terms of revenue in the health sector on Social E-Commerce.

Following the overview section, the program is scheduled to have additional discussion sessions by industry groups to help businesses access content closer to their actual operations.

Another highlight of the program is the Online Fair with livestream booths throughout the event. Besides, the program also features a Keylive Session on the Top 1 Shopee MCN channel of ACCESSTRADE Vietnam with the participation of guest KOC Nguyen Trong Nhan. This activity helps businesses not only approach e-commerce from the perspective of information and trends but also have the opportunity to directly observe how a live commerce session is built, operated, and generates conversions in reality.

For the young business community of Gia Lai, the program also opens up specific benefits upon participation: being prioritized to register for connection, consultation, and access to Keylive sessions suitable for their products and services. This is considered a practical opportunity for businesses to step-by-step approach a more professional livestreaming environment, increase brand presence, and test the suitability of products and services with the combat-ready sales model on digital platforms.

In addition to professional activities, the program is also scheduled to hold a signing ceremony of a 3-party Memorandum of Understanding, aiming at coordinating the organization of periodic training programs for members and the business community in Gia Lai. The cooperation content focuses on subject groups such as: improving business capacity on digital platforms; sales skills through e-commerce, livestream, and affiliate marketing; brand building, digital content, and optimizing sales communication effectiveness; while updating market trends, consumer behavior, and new regulations related to e-commerce.

VECOM's companionship with the program continues to show its orientation toward supporting local businesses to enhance e-commerce capacity, strengthen adaptability to new changes in the market, and step-by-step approach suitable growth models in the digital economy.

With a practical approach, featuring the participation of experts, platforms, implementation units, and the local business community, “Gia Lai E-Commerce Forward” is expected to be not only a one-day training program but also an activity with the value of connecting, updating, and opening up longer-term steps for Gia Lai businesses in the e-commerce environment.