TikTok Shop and Livestream Commerce are becoming the new "growth engines" for the Maternal & Baby, Toys, and Education industries in 2026. Beyond transforming how consumers shop, AI is also reshaping the entire landscape of sales, content creation, and operations across e-commerce platforms.
To provide a comprehensive overview and practical strategies for businesses, the Vietnam E-commerce Association (VECOM) and Vinalink, in collaboration with Chaoyu Expo and VINEXAD, are organizing a seminar within the framework of IBTE Hanoi 2026 – The 2026 International Baby Products & Toys and Trend Toys Exhibition.

Program Information:
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Time: 9:00 AM – 11:30 AM | Morning, June 19, 2026
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Venue: Event Area, Hall 2, Vietnam Exhibition Center (VEC), Dong Anh, Hanoi
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Registration Link: https://forms.gle/MzhWWrMXYvWRB3h18

The seminar will focus on key highlights:
Overview of the E-commerce market for the Maternal & Baby, Toys, and Education industries in 2026
Content trends and TikTok Shop algorithms
AI applications in content creation, data analysis, and sales operations
Practical livestreaming experience from scriptwriting to conversion optimization
Real-world case studies and an open panel discussion with experts
The program features the following speakers:
Mr. Tuan Ha – CEO of Vinalink, E-commerce & Applied AI expert with years of experience in consulting digital marketing strategies and digital transformation for businesses.
Mr. Do Quang Huy – Livestream & TikTok Commerce Expert, who has accompanied numerous brands in building livestream sales systems and driving revenue growth on TikTok Shop.
Host: Bui Thuy Luc – Moderator of the open panel discussion between the speakers and participating businesses.
Registration Link: https://forms.gle/MzhWWrMXYvWRB3h18 (Before 5:00 PM on June 12, 2026 - Please check in 15 minutes early to ensure the seminar starts on schedule)
Seating is limited. The Organizing Committee cordially invites Businesses and Partners to register, stay updated on new trends, and discover growth opportunities in the AI era.
For further information, please contact: Ms. Han Ngoc Anh - Communications Department Specialist at VECOM (0328455923 | anhhn@vecom.vn)
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