VECOM cooperated with Google, Haravan, Vietnam Post and VISA in successfully organizing the last lesson of Retail University - Promoting online business for New Retail Enterprises, ending 3 weeks of teaching (from 14/11/2020 to 29/11/2020) at the two ends of the country's bridge, Hanoi and Ho Chi Minh City.
The lesson in Hanoi took place at the headquarter of Vietnam Post with the participation of nearly 100 business representatives.
Through 4 lectures in each city, the program aims to build a knowledge base for the Vietnamese retail industry, contributing to equipping retail businesses with the necessary tools for online business development and optimizing digital platforms and tools to reach customers and grow their business most effectively.
Mr. Doan Quoc Tam - Head of VECOM International Cooperation Department delivered the opening speech in Hanoi
Under the guidance and sharing from trainers of Accelerate Vietnam Digital 4.0 with representatives of VECOM, Haravan, Vietnam Post and VISA; The content of the program is divided into 13 modules (curriculum) with statistics from the market, the most up-to-date knowledge and real-world examples for the topics:
- Website building & professional online branding
- Increase revenue and maximize sales advertising effectiveness with Google Smart Shopping
- Analyze professional sales & marketing performance reports with Google Analytics
- Order processing process - pay online and maximize the purchase frequency of former customers with Loyalty Marketing
Mr. Le Anh Bang - Product Director of Haravan delivered the opening speech in Ho Chi Minh city
The program received positive feedback and many contributions from representatives of retail businesses. Following the success of the program, in the future, VECOM plans to continue organizing more useful training programs / courses, helping businesses to maximize the potential of the online market with 68 million users in Vietnam.
Some images at the event: