Hanoi, April 25, 2025: Vietnam E-commerce Association (VECOM) organized the annual event: Vietnam Online Business Forum 2025 (VOBF 2025) with the theme "Victory in the AI era", before that the Forum was also held in Ho Chi Minh City on the morning of April 22, 2025. The entire program took place with a scale of more than 1,500 delegates from agencies, organizations, businesses, and individuals operating in the field of E-commerce in Vietnam and internationally.
The Forum in Hanoi
The Forum in HCMC
The Vietnam Online Business Forum (VOBF) is an annual event that brings together a large number of e-commerce communities. After 8 years of organization, the forum has created a great influence in the community, becoming a valuable destination and many opportunities to meet, exchange, learn and update information, providing an overview of the e-commerce industry in Vietnam.
VOBF 2025 is organized under the direction of the E-commerce & Digital Economy Agency - Ministry of Industry and Trade. At the same time, the Program received the support of 4 units: Vinalink, IMGroup, DTM and Accesstrade.
This year's forum has the cooperation of more than 30 businesses/sponsors operating in the field of e-commerce in Vietnam. This is also an annual event and the focus of attention of the e-commerce community every year.
In 2025, with the theme “Victory in the AI Era”, it is an opportunity for agencies, organizations and businesses to discuss market potential, technology trends and outstanding solutions in the current e-commerce sector.
In the context of a volatile global economy, AI is considered a key factor to help Vietnamese e-commerce businesses make a breakthrough, transform their growth model and flexibly adapt to the market. The Vietnam Online Business Forum 2025 (VOBF 2025) with the theme “Victory in the AI Era” will be a place to connect parties in the e-commerce ecosystem – from representatives of management agencies, research organizations, technology platforms, large enterprises to innovative startups – to discuss key technology trends, update related policies, share practical experiences and find solutions to problems in applying AI effectively and appropriately to the conditions of the Vietnamese market.
In addition, some hot topics that are receiving much attention will also be discussed and analyzed by speakers and experts at the forum, such as:
- Consumer behavior in the digital environment - presented by NielsenIQ Vietnam
- AI in business management, operations and online marketing implementation - presented by Google Cloud Vietnam
- Potential of online export markets globally - presented by Amazon Global Selling Vietnam
- Ecom Playbook 2.0: Important indicators to help sellers grow dramatically on e-commerce platforms - presented by TikTok Vietnam
- Chatbot AI & Conversation Insights - AI applications for outstanding revenue growth - presented by SAPO
- Personalizing shopping experiences: Product suggestions based on behavior and preferences - presented by Insider
- Automatic livestream replication on e-commerce platforms - presented by ECOTOP
- AI applications in optimizing advertising campaigns and closing sales, in Insight analysis & Content creation and in process automation Multi-channel marketing - presented by AIVA - GROUP, MAXCOM Group Company, FOSSASIA
…
With a diverse system of topics, spanning from strategy to operation, from domestic to global export, VOBF 2025 has brought the most practical and updated perspectives for businesses in the journey to conquer the AI era.
VOBF 2025 is organized on an expanded scale and with in-depth content, attracting the attention of the business community inside and outside the e-commerce sector. Contributing significantly to the success of this year's forum is the participation of more than 30 businesses and organizations in the role of sponsors and professional partners. The participating units not only provide organizational resources but also share practical experiences, technological solutions and multi-dimensional perspectives on digital transformation in enterprises. Notable among them are SAPO, NielsenIQ, and VNNIC - organizations actively operating in the fields of sales platforms, market data analysis and Internet infrastructure. The presence and contributions of the participating units continue to affirm the connecting role of VOBF in the e-commerce ecosystem and digital economy in Vietnam. In addition, the forum also received support from many prominent sponsors such as: Haravan, Byte Media, NetcoPost, VietGuys, MiniAI, SEONGON, Metric and Lawyer 11. The participation of businesses operating in the fields of digital platforms, marketing, logistics, data, AI technology and law not only helps to perfect the organization, but also contributes to the depth of content and quality of discussions at the thematic sessions.
Contributing an indispensable part to the success of the Forum, VOBF 2025 also received support from Media Partners VMCC, Ladipage, Guuads, iViet, TicketX, Comme Asian, VNPR.
For more information about the event, please visit https://vobf.vecom.vn/ or email directly to: office@vecom.vn for support.
