Vietnamese enterprises are facing many major changes as the economy becomes more and more deeply integrate in the ASEAN economic community, from a market of the national economy with more than 90 million people will become a market with more than 600 million people. It is also one of the most important economic regions in the world. This change will give Vietnamese businesses the opportunity to reach millions, even billions of potential customers but also set higher standards and greater competition. In this context, the capacity to meet the requirements of economic integration is an important factor that determines the competitiveness of each enterprise as well as of the whole region, especially in attracting foreign investment and establishing enterprises.
One of the important standards in international business is Corporate Social Responsibility (TNXDN) or it is the enterprises doing business res responsible for environmental and social issues. In an always active and connected world, every activity of the business affects people's lives and therefore the business has the ability to bring about positive changes.
Customers around the world, especially in the ASEAN region, tend to be interested in environmental and social issues. These customers support businesses that operate ethically and are willing to pay to buy environmentally friendly products and brands.
Applying SOCIAL INSURANCE is an opportunity for the Vietnamese business community to become typical enterprises operating res responsiblely in the ASEAN economic community. By developing social insurance policies that contribute to solving social and environmental problems in the region, Vietnamese enterprises can enhance the position and image of their businesses, thereby attracting more customers and investors to become pioneers in the region. , at the same time, avoiding the risks in corporate governance that one of them can be mentioned is the illegal transportation of wildlife .
One of the problems of Southeast Asia is the illegal trade and consumption of wildlife. Southeast Asia is considered a hot area for illegal trade and transportation of wildlife. Considered a country that hunts, trades, transsies and consumes a lot of wildlife, Vietnam is facing the problem of wildlife crime. More than 700 species are endangered, of which the Javan rhinoceros one of the rhino subspecies that once lived in Vietnam has been officially declared extinct. The demand for illegal consumption of wildlife in Vietnam including rhino horn is one of the main reasons for the increase in the rate of poaching.
In the face of this situation, Vietnamese enterprises have the capacity to become pioneers in the region and the world to promote social insurance with integrated contents on wildlife protection including the protection of wildlife. In particular, the e-commerce business community plays an important role in solving this problem due to the rampant trafficking of real estate on the Internet.
Enterprises can act immediately and show a zero-tolerance attitude towards the offenses of real estate by sharing messages committed to protect the real estate on the website of the enterprise, displaying images of changing the behavior of using the real estate at the enterprise's office.
Wildlife Trade Monitoring Network – TRAFFIC has launched the Chi Initiative(http://www.suctaichi.com)to support and improve the capacity of enterprises in the development and development of socio-economic policies. Traffic's support has encouraged many businesses to succeed in developing social insurance policies that fight against criminal acts and illegal consumption of wildlife and encourage the community to change their behaviors using wildlife, including rhino horn.
Every business and individual can become ambassadors who contribute to solving this global problem. For more information, please contact Ms. Bui Thuy Nga, Traffic: nga.bui@traffic.org .
