The Unitour 2024 program concluded successfully in Central Vietnam, with impactful stops at Dong A University in Da Nang on October 17th and Duy Tan University on October 18th. This event was more than just a gathering; it served as a valuable opportunity for students to explore academic programs and career development pathways.
At East Asia University, the program drew over 250 enthusiastic students, creating a vibrant and engaging atmosphere. Students not only benefited from insights shared by esteemed speakers but also participated in interactive activities that expanded their knowledge and fostered connections. Building on the success at Dong A University, the event continued at Duy Tan University, attracting a significant number of students. The activities here were not only diverse but also highly practical, equipping students with the skills and knowledge essential for their future, drawing over 550 students.
Dong A University, Da Nang, with University Leadership, Students, and Businesses at the event on 17/10/2024
Duy Tan University, with University Leadership, Students, and Businesses at the event on 18/10/2024
Unitour is an integral part of the Digital Business Contest (DBC), aiming to connect students with businesses and provide opportunities to learn about entrepreneurship and business. This event typically includes activities such as seminars, recruitment booths, skill-building workshops, and networking sessions between students and business leaders. In 2023, E-Unitour was held for the first time at 15 universities within the E-commerce Training Network, attracting over 10,000 students, faculty, and interested business partners. In 2024, Unitour expanded its reach to nearly 23 universities under the theme "Catch the Trends - Leading the Future." The event focuses not only on connecting students with businesses but also on encouraging young people to embrace new trends in digital business. With its diverse range of activities, Unitour 2024 promises a rich and inspiring experience, equipping students with the necessary knowledge and skills to confidently embrace the future.
The success of Unitour at both Dong A University and Duy Tan University underscores the value of the event while opening up significant opportunities for students on their journey of discovery and career development. The enriching experiences students gained through the program will serve as a solid foundation, fostering confidence in their future endeavors.
During his welcoming address at Dong A University, the University leadership emphasized the importance of embracing new trends in a rapidly evolving and dynamic market. They stated: "Unitour is not just an event connecting students and businesses, but also a platform for young people to showcase their passions, seek knowledge, and develop essential skills for the future." The event created a space for innovation and interaction, allowing students to engage with experts from various fields, exchange ideas, and expand their perspectives. This not only broadened their horizons but also equipped them with valuable tools to face future career challenges.
Dong A University Leadership and the Vietnam E-commerce Association present tokens of appreciation to the speakers who participated in the program
In a spirit of celebrating Duy Tan University's 30th anniversary, Dr. Vo Thanh Hai, Permanent Vice Rector of Duy Tan University, emphasized, "As one of the 30 universities participating in Unitour 2024 nationwide, Duy Tan University believes this program provides an opportunity to connect DTUers with successful experts and business leaders. It also presents students with opportunities to learn and experience entrepreneurship and business in the digital age. This program offers a valuable opportunity to hear from seasoned speakers and participate in seminars and workshops. Here, students will be equipped with practical knowledge and essential soft skills, building a solid foundation for their entrepreneurial journeys and future careers. I encourage you to make the most of this opportunity to ask questions, network, and connect with business leaders, expanding your network and accumulating valuable experiences. The event is not only a learning experience but also a chance for you to assert yourselves and explore new directions."
Dr. Vo Thanh Hai, Permanent Vice Rector of Duy Tan University, delivers a speech at the program
Mr. Tran Van Trong, General Secretary of VECOM, presents Duy Tan University with a certificate of membership in the e-commerce training network
Unitour brought together reputable organizations and businesses such as VNNIC, BSH, Ecomdy Media, and The Cay, creating a dynamic and energized space for interaction. The presence of leading brands provided not only rich knowledge but also valuable networking opportunities between students and industry experts. The lively exchange and discussions encouraged interaction and the sharing of practical experiences, equipping students with essential preparation for the future.
At the event, Ms. Phan Nguyen Ngoc Anh, representing the VNNIC, an organization under the Ministry of Information and Communications, delivered a compelling presentation on "Building an Impressive Personal Brand." She emphasized the importance of identifying personal core values, effectively leveraging social media to promote one's image, building networks, and continuously updating knowledge. These insights provided students with a better understanding of how to build a robust personal brand, equipping them with essential tools for career development and standing out in the job market. These insights received positive feedback, encouraging students to apply the tips in their practical endeavors.
Ms. Phan Nguyen Ngoc Anh, representing the VNNIC, an organization under the Ministry of Information and Communications
In a recent seminar on "Secrets to Effectively Utilizing Student Time," Ms. Tran Thi Anh Nguyet, Marketing Director of Sai Gon - Ha Noi Insurance Corporation (BSH), shared valuable secrets for students to make the most of their time. She emphasized the importance of detailed planning and prioritizing academic activities, skill development, and extracurricular involvement. Through practical and easy-to-apply methods, Ms. Nguyet encouraged students to not only improve their academic performance but also to develop themselves holistically.
Ms. Tran Thi Anh Nguyet, Marketing Director of Sai Gon - Ha Noi Insurance Corporation (BSH)
According to Ms. Pham Tran Hong Diem, TEDx Speaker; CEO of TheCay Educational Project; Trainer/Coach/Judge for the Social Impact Business Program (HEC Montreal University, Canada), she highlighted the position of students in the current Vietnamese job market. In this context, students face significant challenges. The rapid pace of technological change, along with increasingly demanding skill requirements from employers, has placed immense pressure on young people. According to Ms. Diem, students need not only a solid foundation in their chosen field but also essential soft skills such as communication, teamwork, and critical thinking. She emphasized that adaptability is the most crucial factor students must develop. The world is changing at breakneck speed, and only those who can quickly grasp new trends, learn, and adapt will survive and thrive in a highly competitive environment.
Ms. Pham Tran Hong Diem, TEDx Speaker; CEO of TheCay Educational Project; Trainer/Coach/Judge for the Social Impact Business Program (HEC Montreal University, Canada)
Ms. Hoang Kim Duyen, Business Development at Ecomdy Media, pointed out that Gen Z is exploring numerous job opportunities on TikTok. The platform is not just a space for entertainment but has become a place for young people to build personal brands and advance their careers. Young people can earn money by creating content, collaborating with brands, and participating in affiliate marketing programs. TikTok provides a creative environment, allowing Gen Z to easily access new job opportunities and develop skills in the field of digital communication.
Ms. Hoang Kim Duyen, Business Development at Ecomdy Media
Mr. Le Hong Duc, Founder of OneAds.vn; Haravan Trainer, delivered a thoughtful presentation on the importance of omnichannel integration in digital business. He emphasized that in today's digital age, using multiple channels to reach customers not only helps businesses increase their brand presence but also creates a seamless shopping experience for consumers. He pointed out that combining online channels such as websites, social media, email marketing, and offline channels like brick-and-mortar stores is crucial for optimizing customer reach and engagement. This not only boosts sales but also builds long-term relationships with customers. He also stressed that analyzing data from various channels allows businesses to better understand customer behavior and preferences, thereby personalizing experiences and developing more effective marketing strategies. He encouraged both students and current businesses to adopt an omnichannel strategy not just to survive but to thrive in today's competitive business landscape. He asserted that flexibility and creativity in combining customer engagement channels are the keys to sustainable success.
Mr. Le Hong Duc, Founder of OneAds.vn; Haravan Trainer
The lively panel discussions created opportunities for students and businesses to network, share experiences, and explore emerging trends in the business field. The event brought together esteemed speakers from major businesses and industry experts who discussed the challenges and opportunities facing young people in today's digital economy. Speakers addressed the importance of omnichannel integration in marketing, building a personal brand, and applying technology in business. Real-life stories and valuable lessons from young KOLs and KOCs inspired students, encouraging them to be more creative and proactive in their career development. The panel discussions not only broadened student knowledge but also created a space for connections, where they could ask questions and receive feedback from experienced individuals. This was a valuable opportunity for young people to equip themselves with necessary skills and build networks within the industry.
Discussions at Dong A University, Da Nang
Discussions at Duy Tan University facilitated by Mr. Vo Van Khanh, Central Vietnam - Tây Nguyên Chapter, VECOM Da Nang
The Unitour event has become a prominent activity within the competition, playing a crucial role in providing students with a deeper understanding of the business world. Through seminars, panel discussions, and recruitment booths, Unitour not only provides opportunities to learn theoretical knowledge but also helps students gain a clearer understanding of industry practices. Seminars and panel discussions often bring together reputable speakers from various fields, sharing real-world experiences and the latest trends in business. This is an opportunity for students to listen, ask questions, and discuss directly with experts, expanding their knowledge and acquiring essential information for their careers. Furthermore, recruitment booths at Unitour create a conducive environment for students to interact with companies and businesses seeking talent. This not only provides young people with opportunities to practice interview skills but also allows them to learn about company culture, job requirements, and future career opportunities. Through these activities, Unitour is more than just an academic event; it is a connecting platform, opening up numerous opportunities for students to explore and develop themselves in the field of business. The combination of theory and practice at Unitour has equipped students with a solid foundation, preparing them to enter the competitive job market.
