Unitour 2024 made a resounding impact in Northern Vietnam, with successful stops at Electric Power University (EPU) on October 1st and Thuy Loi University (TLU) on October 3rd. Over 250 students from each university participated, creating an atmosphere brimming with excitement and engagement.
Unitour, a cornerstone event within the Digital Business Contest 2024, bridges the gap between students and businesses, offering invaluable learning opportunities in entrepreneurship and business development. The event typically features a range of activities including seminars, recruitment fairs, skill-building workshops, and networking sessions with entrepreneurs. In 2023, E-Unitour, held for the first time across 15 universities within the E-commerce Training Network, attracted over 10,000 enthusiastic students, faculty members, and business partners. Building upon this success, Unitour 2024 expands its reach to encompass nearly 23 universities under the theme "Catch the Trend - Lead the Future." This year's event goes beyond simply connecting students with businesses, encouraging young minds to embrace emerging trends in the digital business landscape. With its diverse range of activities, Unitour 2024 promises to be an enriching and inspiring experience, equipping students with the necessary knowledge and skills to confidently navigate their future careers.
Electric Power University leadership, students, and businesses at the event on October 1st, 2024 
Thuy Loi University leadership, students, and businesses at the event on October 3rd, 2024
The resounding success of Unitour at both universities underscores the program's value and opens doors to countless opportunities for students embarking on their career exploration and development journeys. These experiences will undoubtedly serve as stepping stones to a brighter future. Co-organized by the Vietnam E-commerce Association (VECOM) and Electric Power University (EPU), the UNITOUR program, themed "Career Orientation in Business - Management in Digital Business Trends," provided freshmen of the D19 cohort from Business Administration, E-commerce, and Tourism & Travel Management programs with a comprehensive overview of digital commerce and career guidance. The program also aimed to ignite the spirit of innovation and entrepreneurship among EPU students.
"In a rapidly evolving and dynamic market, keeping pace with emerging trends is essential," said Dr. Duong Trung Kien, Vice President of Electric Power University, during his welcome address. "Unitour is not merely a platform connecting students with businesses; it's an arena for young minds to express their passion, seek knowledge, and develop vital skills for their future."
Dr. Duong Trung Kien, Vice President of Electric Power University
At Thuy Loi University, Dr. Le Thanh Phuong, Vice Dean of the Faculty of Economics and Management, emphasized, "This program offers a valuable opportunity to learn from experienced speakers and participate in insightful seminars and workshops. Here, you will gain practical knowledge and essential soft skills, providing a solid foundation for your entrepreneurial endeavors and future career development. I encourage you to maximize this opportunity, engage with entrepreneurs, network, and accumulate invaluable experiences. This event is not only a platform for learning but also an opportunity to assert yourselves and explore new directions."
Dr. Le Thanh Phuong, Vice Dean of the Faculty of Economics and Management, Thuy Loi University
This edition of Unitour attracted prominent organizations such as VNNIC, Haravan, Nhan Hoa Software - Mat Bao, Sapo, Vinalink, and BSH, creating a dynamic and energetic atmosphere for interaction. The presence of these leading brands not only brought rich knowledge but also created valuable networking opportunities between students and industry experts. Interactive activities and discussions flourished, encouraging engagement and the sharing of practical experiences, equipping students with essential tools for their future careers.
Ms. Nguyen Thi Phuong Linh, a representative from the Vietnam Internet Center (VNNIC), under the Ministry of Information and Communications, delivered a captivating presentation on "TIPS to Own an Impressive Personal Brand". She emphasized the importance of defining one's core values, effectively leveraging social media for self-promotion, building a strong network, and continuously updating one's knowledge. Her insights provided students with a clearer understanding of building a strong personal brand, equipping them with essential tools to thrive in the job market. The presentation received positive feedback, encouraging students to apply the shared tips in real life.
Ms. Nguyen Thi Phuong Linh, representative from the Vietnam Internet Center (VNNIC), under the Ministry of Information and Communications
In her recent seminar on "Secrets to Effectively Managing Student Time," Ms. Tran Thi Anh Nguyet, Marketing Director of Saigon - Hanoi Insurance Corporation (BSH), shared valuable tips to help students optimize their time management skills. She emphasized the importance of setting clear goals, prioritizing academic pursuits, honing skills, and engaging in extracurricular activities. Through practical and easy-to-apply methods, Ms. Nguyet encouraged students to enhance not only their academic performance but also their overall personal development.
Ms. Tran Thi Anh Nguyet, Marketing Director of Saigon - Hanoi Insurance Corporation (BSH)
Ms. Nguyen Thi Khanh Huong, Human Resources Director at Sapo, emphasized that specialized knowledge in e-commerce is paramount. Students need to grasp fundamental concepts such as SEO, digital marketing, and data analysis. Practical experience through projects or internships will help students apply theory to real-world scenarios. She also stressed the significance of data analysis skills and teamwork, as these are essential for strategic decision-making in the dynamic e-commerce environment. Effective communication skills and a positive, proactive attitude are also highly valued by employers. Finally, expanding one's network and participating in industry events will create more job opportunities. Ms. Huong's insights will undoubtedly serve as a valuable source of inspiration for students on their journey to conquer the e-commerce realm.
Ms. Nguyen Thi Khanh Huong, Human Resources Director at Sapo
In the context of booming digital business, Mr. Vuong Manh Hoang, Digital Marketing Lecturer at Vinalink and CEO of Tri Tue So, shared emerging trends in this field and the opportunities they present for students. According to Mr. Hoang, the shift to online platforms and the rise of AI technology are reshaping the way businesses operate. Companies are increasingly focused on optimizing customer experience through personalization and automation. This creates numerous opportunities for students, particularly in areas such as digital marketing, data analytics, and content creation. Furthermore, the growth of e-commerce platforms and social media platforms has created a high demand for individuals skilled in managing and optimizing online channels. Mr. Hoang encouraged students to equip themselves not only with specialized knowledge but also with soft skills, such as communication and teamwork, to adapt to a diverse and dynamic work environment.
Mr. Vuong Manh Hoang, Digital Marketing Lecturer at Vinalink and CEO of Tri Tue So
The event featured lively panel discussions, providing a platform for students and businesses to exchange ideas, share experiences, and explore emerging trends in the business world. Reputable speakers from leading companies and industry experts gathered to discuss the challenges and opportunities facing young people in today's digital economy. Topics covered included the importance of omnichannel marketing, personal branding, and the application of technology in business. Real-life stories and valuable lessons from young KOLs and KOCs inspired students, encouraging them to be more creative and proactive in their career development. The panel discussions not only broadened students' knowledge but also created a networking space where they could ask questions and receive feedback from experienced individuals. This was a valuable opportunity for them to acquire essential skills and build industry connections.
Panel discussion at Thuy Loi University
Panel discussion at Electric Power University
Unitour stands as a flagship event within the Digital Business Contest, providing students with profound insights into the business world. Through seminars, panel discussions, and recruitment fairs, Unitour not only offers theoretical knowledge but also bridges the gap between theory and practice, preparing students for the realities of the professional landscape.
