Unitour, an integral part of the Digital Business Contest 2024, aims to bridge the gap between students and businesses, offering invaluable learning opportunities in entrepreneurship and business development. The event typically features a range of activities including seminars, recruitment fairs, skill-building workshops, and networking sessions with entrepreneurs. In 2023, E-Unitour, held for the first time across 15 universities within the E-commerce Training Network, attracted over 10,000 enthusiastic students, faculty members, and business partners.
Building upon this success, Unitour 2024 expands its reach to encompass nearly 23 universities under the theme "Catch the Trend - Lead the Future." This year's event goes beyond simply connecting students with businesses, encouraging young minds to embrace emerging trends in the digital business landscape. With its diverse range of activities, Unitour 2024 promises to be an enriching and inspiring experience, equipping students with the necessary knowledge and skills to confidently navigate their future careers.
Marking the beginning of this exciting journey, Unitour 2024 successfully took place at two prestigious institutions: Industrial University of Ho Chi Minh City on September 17th and Hoa Sen University on September 19th.
Industrial University of Ho Chi Minh City students engaging with businesses on September 17th, 2024
Hoa Sen University students interacting with companies on September 19th, 2024
The success of Unitour at these two universities not only affirms the program's value but also unlocks numerous opportunities for students embarking on their career exploration and development journeys. These experiences will undoubtedly serve as a solid foundation for their future endeavors.
"In a rapidly evolving and dynamic market, keeping pace with emerging trends is essential," said Assoc. Prof. Dr. Dam Sao, Vice President of Industrial University of Ho Chi Minh City. "Unitour is not merely a platform connecting students with businesses; it's an arena for young minds to express their passion, seek knowledge, and develop vital skills for their future."
Assoc. Prof. Dr. Dam Sao, Vice President of Industrial University of Ho Chi Minh City
Echoing this sentiment, Dr. Nguyen Huu Hao, Dean of the Faculty of Logistics and International Business at Hoa Sen University, emphasized, "You will have the opportunity to glean insights from experienced speakers and participate in seminars and workshops designed to equip you with practical knowledge and essential soft skills. This serves as a solid foundation for confidently embarking on your entrepreneurial journey and building a successful career. We encourage you to make the most of this opportunity, ask questions, network, and connect with entrepreneurs, thereby expanding your network and gaining valuable insights. This event is not only a learning platform but also a space for self-discovery and exploration of new opportunities."
Dr. Nguyen Huu Hao, Dean of the Faculty of Logistics and International Business at Hoa Sen University
Attracting renowned organizations such as VNNIC, LYON, Accesstrade, and Haravan, this year's Unitour fostered a vibrant and interactive environment. VNNIC provided insights into technology and Internet trends; LYON shared branding expertise; Accesstrade offered perspectives on affiliate marketing; while Haravan showcased modern e-commerce solutions. The participation of these companies not only enriched the event but also opened doors to valuable learning and collaboration opportunities for students.
During the event, Ms. Tran Thi Van, Officer of the Service Synthesis Department at Vietnam Internet Center (VNNIC), a unit under the Ministry of Information and Communications, delivered a captivating presentation on "TIPS to own an impressive personal brand". She emphasized the importance of defining one's core values, effectively leveraging social media for self-promotion, building a strong network, and continuously updating knowledge. These insights provided students with a clearer understanding of building a strong personal brand, equipping them with essential tools to thrive in the job market. The presentation received positive feedback, encouraging students to apply the shared tips in real life.
Ms. Yen Thu, Brand Marketing & Partnership Manager at Haravan, provided a comprehensive presentation on the significance of omnichannel integration in digital business. She emphasized that in today's digital age, leveraging multiple customer touchpoints not only enhances brand presence but also creates a seamless shopping experience. Ms. Thu highlighted the importance of combining online channels like websites, social media, and email marketing with offline channels like traditional stores to optimize customer reach and engagement. This approach, she explained, not only boosts sales but also fosters long-term customer relationships. Analyzing data from various channels allows businesses to understand customer behavior and preferences, enabling personalized experiences and more effective marketing strategies. She urged students and businesses to adopt omnichannel strategies not just for survival but for thriving in today's competitive landscape, emphasizing that flexibility and creativity in combining channels are key to sustainable success.
Ms. Yen Thu, Brand Marketing & Partnership Manager at Haravan
In today's digital age, content creation has emerged as a prominent trend among young KOLs (Key Opinion Leaders) and KOCs (Key Opinion Consumers). At the event, two prominent speakers shared valuable insights on this topic. Ong Chu Nguoi Bong, with extensive experience in marketing, emphasized the importance of genuine connection with consumers. He argued that content creators are not just messengers; they are bridges between brands and customers. Authenticity and transparency in content are highly valued by today's consumers, building trust and loyalty. Chau Kha Di, an emerging young KOL and a Graphic Design student at Hoa Sen University, shared her secrets to creating engaging and creative content. She emphasized that constantly updating oneself with new trends and leveraging modern technologies are crucial for standing out in a competitive market. By combining entertainment and information, they not only attract viewers but also create real value for their followers.
Content Creator - Chau Kha Di sharing at Hoa Sen University
The event featured a lively panel discussion, providing a platform for students and businesses to exchange ideas, share experiences, and explore emerging trends in the business world. Reputable speakers from leading companies and industry experts gathered to discuss the challenges and opportunities facing young people in today's digital economy. Topics covered included the importance of omnichannel marketing, personal branding, and the application of technology in business. Real-life stories and valuable lessons from young KOLs and KOCs inspired students, encouraging them to be more creative and proactive in their career development. The panel discussion not only broadened students' knowledge but also created a networking space where they could ask questions and receive feedback from experienced individuals. This was a valuable opportunity for them to acquire essential skills and build industry connections.
Unitour stands as a flagship event within the Digital Business Contest, providing students with profound insights into the business world. Through seminars, panel discussions, and recruitment fairs, Unitour not only offers theoretical knowledge but also bridges the gap between theory and practice, preparing students for the realities of the professional landscape.
