On November 6, 2024, the Vietnam E-commerce Association (VECOM) held the Unitour 2024 program at Phenikaa University, attracting 800 students with a series of practical learning and networking activities in the field of E-commerce and Digital Business. The program was designed to convey the latest trends and necessary skills for the younger generation, creating a foundation for students to access career opportunities and personal development.
At the beginning of the program, Prof. Dr. Nguyen Van Hieu, Vice President of Phenikaa University, delivered a welcoming speech with insightful messages. Prof. Dr. Nguyen Van Hieu expressed his delight that Unitour 2024 was held at Phenikaa, providing a valuable opportunity for students to meet and exchange ideas with leading experts in the E-commerce industry.
Prof. Dr. Nguyen Van Hieu, Vice President of Phenikaa University
He emphasized that in the context of strong digital transformation, young people need to proactively equip themselves with new knowledge and skills to seize opportunities. The speech inspired learning and development motivation among the students, while encouraging them to pursue their passion for innovation and engage in this field to become future leaders.
To open the program, Mr. Tran Van Trong, General Secretary of VECOM, extended sincere thanks to Phenikaa University for their thorough coordination and facilitation, enabling Unitour 2024 to take place successfully. Mr. Trong emphasized that with the strong development of E-commerce in Vietnam, students have a special opportunity to learn from predecessors and prepare themselves for the future of the industry.
Mr. Tran Van Trong, General Secretary of VECOM
He also expressed his hope that Unitour 2024 would bring many practical values to Phenikaa students, helping them better understand new technology trends, necessary skills, and opening up specific career paths. He encouraged young people to constantly update their knowledge, be ready to challenge themselves, and take advantage of all the opportunities that the E-commerce industry offers.
Sharing In-depth Knowledge from Experts
The program began with a topic revolving around time management and effective utilization. Practical tips helped students form organized work habits, from prioritizing tasks to managing time in study and work. This is an important skill, helping young people arrange their lives scientifically and optimize personal performance.
Ms. Tran Thi Anh Nguyet, Marketing Director, Saigon – Hanoi Insurance Corporation (BSH)
Another topic that attracted much attention was how to build an impressive personal brand. Students were guided on the basic steps to create a personal image in the digital age, including using online tools to assert themselves. Building a strong personal brand is a great advantage, helping students stand out and impress potential employers.
Ms. Nguyen Thi Phuong Linh, Vietnam Internet Network Information Center (VNNIC), Ministry of Information and Communications
Besides, the importance of EQ (Emotional Quotient) in careers was also emphasized. EQ not only helps young people adapt to the working environment but is also an important factor in building good relationships with colleagues, improving communication skills, and enhancing teamwork effectiveness.
Ms. Nguyen Vu Nguyet Minh, Representative of DOPPELHERZ brand
One of the engaging topics was "How to do business effectively on e-commerce platforms?". This topic provided students with practical strategies to optimize business operations on popular e-commerce platforms. Experts guided them on how to build attractive online stores, manage products effectively, and grasp important factors such as search engine optimization, customer service, and logistics management. Through the presentation, students could clearly see the essential steps to start and operate a successful e-commerce store, from planning to long-term maintenance and development.
Ms. Vu Thi Thanh Huong, Lecturer at Lazada Academy, Co-Founder of Nova Pharma
Finally, the program introduced new trends for young people passionate about content creation in the digital environment. Becoming a KOL/KOC is a strongly developing trend, and success stories in this field inspired Phenikaa students to explore creative potentials and career opportunities in the digital environment.
Mr. Kim Manh Quyen, Content Creator of the "Kim Manh Quyen" channel
A special part of Unitour 2024 was the panel discussion, where speakers had lively and open exchanges with Phenikaa students. This was a valuable opportunity for students to directly ask questions and receive advice from experienced experts in the industry.
During the panel discussion, questions revolved around practical issues that students are concerned about, from starting a career in E-commerce to building a personal brand and managing work effectively. The speakers not only provided clear answers but also shared personal experiences, helping students visualize their development path more concretely. The exchange also created a close atmosphere, helping students feel more confident and excited when exploring their potential in the E-commerce industry.
VECOM hopes that Unitour 2024 is not only a place to impart knowledge but also a bridge connecting students with businesses and leading experts. Through Q&A sessions and open discussions, Phenikaa students had the opportunity to express themselves, ask questions, and receive useful advice from the speakers.
VECOM would like to express sincere gratitude to Phenikaa University and the students for contributing to the success of Unitour 2024. This event is the starting point for the next activities in VECOM's series of programs, promising to bring more knowledge and opportunities to young people across the country.
