VECOM organizes Vietnam Online Business Forum (VOBF)2023 with the theme “SMART E-COMMERCE”

Date submitted: 11/05/2023 16:41:54

The Vietnam E-commerce Association (VECOM) organizes the Annual Event: Vietnam Online Business Forum (VOBF)2023  with the theme "Smart-Ecommerce" in Hanoi on April 18th/ 2023 and in Ho Chi Minh City on April 20, 2023 with a scale of more than 2500 individuals and businesses operating in the field of e-commerce in Vietnam and internationally.

Vietnam E-commerce Overview Forum (VOBF) organized by VECOM since 2017 is an annual event gathering a large number of the e-commerce community. After 6 years of organization, the forum has created a wide spread, becoming a valuable destination and many opportunities for exchange and learning, extremely valuable for the e-commerce industry in Vietnam.

(Vietnam Online Business Forum_VOBF 2023 with the topic SMART E-COMMERCE)


Following the success of the Vietnam E-commerce Overview Forum in 2022, this year, VOBF 2023 chose the topic "SMART E-COMMERCE" as the main topic of the forum. In which, Smart Tech and Smart Solutions are the two most important aspects.

In each city, the forum took place all day from 8:00 to 17:30, and was organized in four sessions, two in the morning and two in the afternoon. In particular, each session will include 3-4 key presentations from leading industry experts, business leaders and a panel discussion so that attendees can ask and answer questions with experts and explore more deeply about the topic. topics are shared in the session.

Set in the context of the post-epidemic economy and affected by the wave of the world economic crisis, the e-commerce industry has been and is one of the industries with the most rapid and drastic changes to adapt. adapted to the new situation in Vietnam. Exploiting the "smart" perspective in e-commerce, the forum focuses deeply on current and future e-commerce trends, business models, and solutions for e-commerce in the world. next time.

Besides, some hot topics that are receiving a lot of attention will also be discussed and analyzed by speakers and experts at the forum, such as:
● Market research on smart consumer behavior when shopping and prudent spending
● E-commerce trends and Smart e-commerce business model
● New distribution model and effective method of using KOC/KOL
● AI applied in e-commerce
● Applying smart technology for breakthrough growth on e-commerce
● Smart financial solution for e-commerce
● Smart order growth method on Amazon for SMEs to export online
● Case studies from big brands implementing effective e-commerce campaigns: Branding and Performance
● Case study on the process of optimizing technology application to manage e-commerce activities in Retail - F&B - Online export

Mr. Nguyen Ngoc Dung - Chairman of Vietnam E-Commerce Association shared: “Smart e-commerce will be a prominent trend in 2023 when AI is considered an inevitable development trend. AI application will completely change the e-commerce industry not only in Vietnam. Therefore, “Smart E-commerce will be a long story that many experts and big brands in the field of e-commerce such as Tiktok, Amazon, Lazada, Nielsen, Accesstrade, Gosell, Haravan,... shared at this year's Vietnam E-commerce Panorama Forum."

(Mr. Nguyen Ngoc Dung presents flowers and letters of thanks to experts presenting at the Vietnam E-Commerce Panorama Forum 2022)

Talking about the spread of the event in previous years, Mr. Tran Van Trong - General Secretary of the Vietnam E-commerce Association shared: "VOBF 2023 has the participation of many different audiences, especially especially individuals and businesses doing business in the field of e-commerce. In addition, the presence of state management agencies, friend associations, and training institutions on e-commerce across the country also contributed to making the contents of the forum spread widely to the public. public, making e-commerce closer to the public.”

Besides the main sessions with the participation of many experts, this year, the forum also has a session to connect (networking) experts with attendees at the event at the end of the day. This is a new activity in the VOBF program framework over the years, promising to create many activities to connect, trade and learn from the participants themselves. The event registration portal will officially open from March 15, 2023 to the end of April 16, 2023 with 4 types of tickets for attendees to choose from, including: General, Titanium, Platinum and Diamond.

For more information about the event, to register to attend or become a sponsor of the Forum, please visit or email directly to: for support.

Information about VOBF 2023

Vietnam E-commerce Overview Forum 2023 will be held at:
● Hanoi: 8:00 - 17:00 | April 18, 2023 | CTM PALACE, 131 Nguyen Phong Sac, Dich Vong Hau Ward, Cau Giay District
● City. Ho Chi Minh: 8:00 - 17:00 | April 20, 2023 | CAPELLA PARKVIEW, No. 3 Dang Van Sam, Ward 9, Phu Nhuan District

For more information please contact:

● In Hanoi: Mr. Tran Van Trong - General Secretary cum Chief of Office of VECOM
Phone: | Email:
● In Ho Chi Minh: Mr. Duong Minh Thong - Deputy Head of Human Resource Development Department cum Deputy Head of Cooperation Department - VECOM
Phone: 0975.70.23.25 | Email:

 Tags: tieu diem